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We love our pets and they love us. This blog is dedicated to all of our furry friends.

Friday, February 13, 2009

Green Is The New Black in Pet Products- CLICK HERE!

One of the most prominent trends Petazon sees this year is the growth of 'eco-friendly' and ‘green’ products in the pet industry.

Everyone is worrying about safety with the recent issues with pet foods, chews and toys. More and more consumers are looking for products that are "green".

This past week we published an article about "Made in the USA" pet treats and the response was overwhelming. Consumers want to support American made products during this down-economy. Consumers are also looking for safe products for their pets. We will undoubtedly see a continued growth and availability of healthier, organic, ‘Made in the USA’ and eco-friendly products and services from pet product retailers, manufacturers, and service providers.

Pet owners have voiced thier desires through purchase patterns in the last few years. They will continue their pursuit for safer and healthier products for their pets - from foods, to treats, to gear, to supplements, health care and environmentally and pet friendly products.

A green lifestyle doesn't happen overnight, so the trend towards "green" is a gradual process and this is no different in the pet industry. Consumers are slowly changing thier lifestyles and becoming more educated on how products affect thier lives and thier pets' lives. Watch for more "watch dogs" out there analyzing and reviewing claims of "green" and "eco-friendly".

Ultimately steering them toward a more greener lifestyle. The majority of pet owners will not change their lifestyle overnight, but will migrate their lifestyle as they become more educated about how their environment affects not only their pets, but their own life as well.

For business owners in the pet vertical, this is an opportunity that can't be passed up. It has proven itself as a viable business niche for those looking to broaden their pet business product base. Think of the opportunities beyond the "product" niches:

Green Pet Groomers (only using green products and recycled products)
Green Pet Sitters
Green Boarding Kennels
Green Equine products

And so much more. Watch as this trend unfolds and expands in the upcoming year!

Labels: Green Pet products, pet industry news

posted by The MBD # 9:24 AM 0 Comments

Monday, November 3, 2008

Pinching pennies? Not these proud pet parents- CLICK HERE!

This article by Ashley Heher will probably bring a smile to the average pet industry professional. I am not 100% convinced that all is as warm and fuzzy as the article portraits, but there are signs that the pet industry has not been hit as hard as other verticals in our unstable economy.

Greater trends toward humanization, an aging population and greater innovation has caused the pet industry to weather the economic bumps in a more hearty fashion.

The American Pet Products Association estimates Americans will spend $43.4 billion this year on their pets despite the huge slowdown in discretionary spending among most Americans. This number includes grooming, healthcare, products, food, pet sitting, boarding etc. Pampering pet owners flock to impulse items like the Flashing dog collar charm pictured above. (approx. $5.00)

As a small pet industry business owner, the bigger players in the industry like Petsmart and Petco, as well as the mass merchandisers that are expanding thier pet offerings are a double edge sword. In one way, they are bringing more attention to pet products in general, but on the other hand - it is increasingly more difficult for the smaller player to compete - both online and offline.

Specialty pet stores have to counteract this competition from the big box stores with selection, style, and unique shopping experiences. For example - pet specific stores like http://www.rabbitmart.com/ offers well researched and proven rabbit supplies to disconcerning owners.

The pet industry is expanding it's services also. Now you can find groomers, doggie daycares, pet hotels, pet insurance companies, lawyers providing pet trusts, and funeral homes in almost every US metropolitan area.

Petazon is dedicated to helping you market your pet business with innovative ways to gain exposure on the Internet. Sign up for your free pet business listing and get started marketing your local or online pet business.

Labels: pet industry news