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Pinching pennies? Not these proud pet parents- CLICK HERE!

This article by Ashley Heher will probably bring a smile to the average pet industry professional. I am not 100% convinced that all is as warm and fuzzy as the article portraits, but there are signs that the pet industry has not been hit as hard as other verticals in our unstable economy.

Greater trends toward humanization, an aging population and greater innovation has caused the pet industry to weather the economic bumps in a more hearty fashion.

The American Pet Products Association estimates Americans will spend $43.4 billion this year on their pets despite the huge slowdown in discretionary spending among most Americans. This number includes grooming, healthcare, products, food, pet sitting, boarding etc. Pampering pet owners flock to impulse items like the Flashing dog collar charm pictured above. (approx. $5.00)

As a small pet industry business owner, the bigger players in the industry like Petsmart and Petco, as well as the mass merchandisers that are expanding thier pet offerings are a double edge sword. In one way, they are bringing more attention to pet products in general, but on the other hand - it is increasingly more difficult for the smaller player to compete - both online and offline.

Specialty pet stores have to counteract this competition from the big box stores with selection, style, and unique shopping experiences. For example - pet specific stores like http://www.rabbitmart.com/ offers well researched and proven rabbit supplies to disconcerning owners.

The pet industry is expanding it's services also. Now you can find groomers, doggie daycares, pet hotels, pet insurance companies, lawyers providing pet trusts, and funeral homes in almost every US metropolitan area.

Petazon is dedicated to helping you market your pet business with innovative ways to gain exposure on the Internet. Sign up for your free pet business listing and get started marketing your local or online pet business.

Labels: pet industry news

posted by The MBD  # 8:35 AM

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